Marketing ·

Best Social Media Platforms For Music Producers

by Deepali Sood

There are so many Social Media Platforms available. The options are so many that it is difficult to choose the right ones for you.

Creating an account on multiple Social Media Platforms is easy but staying active and manging them is not. So the ground rule is to be present only on those Social Media Platforms that you can manage well and cater your audience. The fewer well-managed Social Media accounts always perform better than casually managed multiple accounts.

In this article, I will share some of the Best Social Media Platforms For Music Producers. I have also shared the pros and cons of using these Social Media Platforms to help you decide which ones are the best for you. 

Best Social Media Platforms For Music Producers

The best social medial platforms for music producers are listed below:
  1. Facebook
  2. Youtube
  3. Instagram
  4. Bandcamp
  5. Soundcloud
  6. Twitter

Facebook

Facebook is the largest Social Media Platform with 2.89 billion monthly active users worldwide. Which makes it one of the most important Social Media platforms to have an online presence on. 

Music Producers can make it big by promoting themself on Facebook using an effective marketing strategy. Facebook can benefit Music Producers in various ways and it has its flaws too. Let’s look at the pros and cons of promoting yourself on Facebook as a music producer.

Pros:

  1. Great platform for free online social media publicity.
  2. Good for announcing upcoming projects, music, tours and news. 
  3. Promoting yourself on Facebook can help you reach a wider audience, drive more traffic to your website, generate leads and sales.
  4. Facebook groups are a great place to reach your ideal audience, meet other musicians to collaborate with and get feedback from other music producers.
  5. Facebook advertising is one of the most important advantages of using Facebook. As it allows music producers to target their ideal audience by age, gender and geo-graphically. 
  6. As 2.89 billion users are already using Facebook. So it offers you a ready-made audience. All you have to do is reach them using an effective marketing strategy.
  7. It’s a good place to be in touch with your fans, to get their feedback and to update them about your upcoming songs, tours or gigs.

Cons:

  1. No feature to build a music catalogue in one place or showcase your music collection.
  2. Promoting yourself on Facebook and reaching the right audience is a life-long commitment. Using it casually will provide limited results.
  3. Every Social Media Platform demands time and consistency.
  4. Everything you post on Facebook is not safe. It can be copied or used by Facebook and third parties.
  5. Becoming popular on Facebook is great but it can as well as turn against you sometimes. Rewards are great but you may come across negative comments and trolls as well. 

YouTube 

YouTube is the second-largest Social Media Platform with over 2 billion monthly active users. This is one of the best platforms to have an online presence on, especially for music producers. Through YouTube, you can share your music with the world as well as monetise it for some extra bucks. If you are not sharing your music on YouTube you are missing out on a lot of opportunities.

Artists like Alessia Cara, Justin Bieber, Shawn Mendes and many more got noticed on YouTube before they made it big in the Music Industry. YouTube, if used correctly, can be a gateway to reach your dreams. 

Let’s find out the pros and cons of promoting your music on YouTube as a music producer.

Pros:

  1. YouTube is completely free.
  2. Great platform to promote your music, videos and your services as a music producer.
  3. The best thing about Youtube is that you can monetise your music videos, lessons or all the things you post on your channel. 
  4. Your old content on YouTube doesn’t get obsolete and it earns you money just like your new content.
  5. Youtube is easy to use, easy to monetise and is favoured by SEO. 
  6. If you do it right it is very rewarding. As it offers opportunities like selling digital products, affiliate income, sponsorships, collaboration, YouTube income along with selling your music production services.
  7. Great platform to build a tribe. If you have quality content, which helps people or inspires them then you will earn yourself many fans here.
  8. YouTube’s Super Chat feature lets your viewers purchase live chat messages that stand out and sometimes pin them to the top of a live chat feed.

Cons:

  1. To monetise your YouTube channel you need 1000 Subscribers and 4000 hours of total view time.
  2. Copyright issues.
  3. If you breach any YouTube rules you may lose your account.
  4. YouTube is quite competitive and time-consuming. 
  5. Any advertiser can put an ad on your monetised content.

Instagram

Instagram is the third-largest Social Media Platform with over 1 billion monthly active users. This is the best platform to connect with your fans more personally. Fans enjoy and feel connected when they can sneak into the life of their favourite artists. 

Instagram can be used to post pictures, videos, reels and live streaming or simply as a tool to market yourself online. Music Producers can post about lifestyle or present your music brand by creating an Instagram Business Account. Not just this, you can upload your original music (using a digital music distribution platform like Tunecore) on Instagram that your fans can use on their stories and reels. You can pay influencers with a huge following to use your music on their reels or start a challenge using your songs. If money is not an issue, this is one of the easiest ways to get viral.

Let’s take a look at the pros and cons of promoting yourself on Instagram as a music producer.

Pros:

  1. Instagram is completely free.
  2. Instagram can be used to visually promote your music brand. It offers you an opportunity to promote your music worldwide through visually creative pictures and videos.
  3. Instagram is very easy to use, clean and well organised. You can showcase your music through a theme-based profile that reflects your music style.
  4. This is a very cheap way to get your music to reach more people.
  5. Instagram is not just about pictures, you can post stories of your daily routine as it happens, videos and reels of your music work.  
  6. A great Social Media Platform for music producers who want to show their fans how they make their music and what goes behind the scene.
  7. You can private your account and share your content with limited people i.e. your followers. 
  8. Instagram Business Profile offers a “Contact” button. If anyone is interested in working with you, in buying your music production services and products, they can easily contact you through this feature. This will help your music business reach more people. 

Cons:

  1. Too much distraction, sponsored posts and advertisements. It gets difficult to focus on one thing and the same happens with your fans. 
  2. Time-consuming. You have to post regularly to make it work.
  3. Most of your followers may not even see your posts on their feed. As Instagram's algorithm filters content for users based on what they like, save and engage with.
  4. Images are optimised for the specified size. 
  5. Instagram is optimised for app-only and its web version is not good at all.

Bandcamp

Bandcamp is a great Social Media Platform and an online record store to showcase your music albums in digital form. Bandcamp is the place where you can connect with over a million musicians, fans and over 3000+ music labels around the world. This is where you build a music community, where your fans connect with you and support you by buying your music and merchandise. 

Bandcamp offers great service for musicians, artists and labels to earn money from their music albums. As a music producer, you can showcase and sell your music catalogue on Bandcamp. This is a great place to post your music, earn new fans and get paid for your work. 

There are many ways Bandcamp is going to benefit you as a music producer. Let’s dive into the pros and cons of using Bandcamp.

Pros:

  • Bandcamp is the best platform for music producers as it gives you full control over your music. You can choose the songs you want to stream for free, or as a sample, and the songs you want to sell. Choose the price of your own choice or let your fans pay as much they want. 
  • Great platform for building your fanbase. This is where your fans can support you by purchasing your music.
  • Bandcamp is quite artist-centric and pays artists more than other of its competitors.
  • Bandcamp has built a great community of artists and fans to interact, support, explore new music and connect with the like-minded.
  • Bandcamp allows you to customize your page according to your needs.
  • Bandcamp charges 10-15% of every sale you make. This is comparatively very low fees than other platforms. 
  • You can submit your portfolio in Bandcamp Daily and get discovered by a new audience. 
  • Bandcamp lets your music get discovered by the tags you use e.g. genre-specific tags.
  • A Bandcamp Pro account offers features like batch upload, targeted messaging, private streaming, ad-free video hosting, google analytics, deeper stats, optional streaming and owning your domain.
  • Bandcamp standard account is free while the Pro version costs $10.

Cons:

  • No revenue accumulates from live streaming.
  • Driving sales or downloads is the only way to make money on Bandcamp.

SoundCloud

SoundCloud is a great Social Media Platform or more of an online audio distribution platform with over 76 million monthly active users and 175 million monthly unique listeners. SoundCloud is a great place for independent music producers, DJs and underground hip-hop artists. 

SoundCloud can be used to upload individual files of your audio/music and to publish your podcasts. It offers three types of accounts for musicians, one is a free subscription and the other two are paid subscription-based accounts, Pro Unlimited and Repost By Sound Cloud. 

Let’s look at the pros and cons of using SoundCloud as a music producer.

Pros:

  1. SoundCloud is easy to use across devices. It accepts both audio and video file uploads.
  2. SoundCloud is designed to encourage audience participation.
  3. It is a website with a global audience.
  4. SoundCloud monetisation enables music producers to profit from their music. 
  5. SoundCloud may refer your music by generating suggested playlists which creates new listening opportunities.
  6. Your music can be liked, shared and reposted by your fans. Fans can also save favourites and download individual tracks. This offers organic exposure to your music.
  7. SoundCloud supports a variety of file formats, including WAV, MP3, AMR and FLAC. It puts musicians in charge to work as they like. 
  8. You earn money for each streaming of your monetised audios.

Cons:

  1. SoundCloud does not have a big number of users like other social media platforms. To reach more people you may need to share your SoundCloud profile on other social media platforms.
  2. Songs that can be tagged into multiple categories tend to do very well on SoundCloud. The majority of genres fail to capture the attention of the audience.
  3. SoundCloud is an online audio distribution platform and it doesn’t support visuals. However, visuals are a must for successful digital marketing. 
  4. SoundCloud does not permit the creation of albums. While it is quite useful for sharing individual files, musicians cannot group their files into collections. This means that each song must be uploaded, tagged, downloaded, reposted or transmitted as a separate file. 

Twitter

Twitter is one of the major Social Media Platforms with over 200 million monthly active users. Twitter is easy to use, accessible and fun. As it allows you to interact with anyone in the world, be it your fans or some celebrity you need advice from. 

Twitter can be used to post tweets about your upcoming albums, to update your fans about your plans or anything that your fans will interact with. It is a great platform to connect and interact with your fans. Twitter is a great platform for networking as well. You can boost your Twitter following and tweet views by using Twitter For Business.

Pros:

  1. Twitter offers a great opportunity to reach like-minded people globally. 
  2. People here read your tweets which you can use to your advantage. 
  3. A great platform to network with other artists, musicians and earn new fans.
  4. You can share your views, your music, anything you like or dislike, as Twitter is all about free speech and self-expression.

Cons:

  1. You may get into trouble with trolls and bots. Which might as well affect your mental health.
  2. Twitter is mostly useful for popular opinions.
  3. People rarely buy directly from or through Twitter. 
  4. Twitter is a wordy platform, not a visual one, which may not suit some music producers.
  5. You can easily be oppressed for your Tweets.

There are many other Social Media Platforms, but the fewer accounts you will have the better you will be able to manage them.

 

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Deepali Sood on

Deepali is a musician and Co-Founder of learnmusicproduction.in. She loves to play guitar, sing, do yoga, read books, listen to progressive metal, go trekking, collect shoes and eat lots of protein.